I often hear my customers talk about tough problems and challenges they have with delivering products or services their customers value.  A commonly used phrase when talking about these problems and challenges is “Flow of Value”. To me, Flow of Value includes creation of value and a method for validating that value with internal or external customers (Value Creation Validation) and delivery of that created value (Value Delivery). Bundling Value Creation Validation and Value Delivery together makes looking at and evaluating problems more complex. Each takes a different perspective and approaches to understand and address which can simplify your starting point.

In my first blog, I introduced the concept of Value Creation Validation (creation of value and a method for validating that value with internal or external stakeholders and external customers) and Value Delivery (delivery of that created value) perspectives and approaches. Think about Value Creation Validation and Value Delivery as parts of a whole not binary (either or). The focus on Value Creation Validation and Value Delivery will vary based on context.